What happens when we start saving more water during this seemingly never-ending drought? Rates for water increase. In a fixed-cost industry, the price of water increases when low supply equals high demand. “If you want to buy water on the market this year, the price is 10 times higher,” says Timothy Quinn, executive director of the Association of California Water Agencies.
But the districts, who are selling the water directly to these households and businesses, have no choice but to do so. The Union Tribune explains it like this, “If you sell less of something, you must cut costs, boost prices, or do both to balance the budget.” This cut hurts during a time when business and homeowners are working hard to use less H2O. Water consumers in San Diego County (and the rest of the state) have been not only meeting, but exceeding state-mandated water reductions. Some residents believe that the price increase is unfair and that officials should find a way to keep them down.
And the increase in prices won’t stop here. Next year, San Diego county officials proposed to raise prices 17%. In San Diego, the monthly price for a family of four using 50 gallons of water per person per day is $49. So this price will go up about $8 for a family in this situation, making their water bill $58 a month. To make matters worse, San Diego residents get higher bills due to the fact that California gets most of its water from pipelines and aqueducts in Northern California and the Colorado River. The longer the distance for water to travel, the more it costs due to delivery costs and vulnerability to water deliveries.
Although it’s frustrating to save water at a time like this, there’s not much we can do. To help save water, you should buy a water-saving filtration system for your home. To find out more, visit http://www.filtercon.com or call us at 800-550-1995.
Higher Water Bills Likely. San Diego Union Tribune. 27 July 2015. http://www.sandiegouniontribune.com/news/2015/jul/27/tp-higher-water-bills-likely/
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Here at Filtercon Technologies, the most important part of our day is interacting with our customers. We have a sales team that genuinely wants the best for our community; to have more people drinking clean water and living healthier lives. How do we make that happen on a daily basis? Well, we’ve built our company to be well-known by locals, and we work by referral. Filtercon completely trusts in our water filtration systems and believes that our customers are getting the best water possible for their health. Because our water is so clean and pure, our customers believe in us too, and they recommend us to their family and friends. If you own a business that works on a smaller scale or targets a specific audience, this is the way to go! Here are some reasons why it’s great to work by referral:
Relationships > sales.
So many people in the sales world want to meet you quickly, give you their sales pitch quickly, and close the deal immediately. In our small business, we know we wouldn’t want to be treated that way. So we take the opposite approach and get to know our clients and what they need. No customer deserves to be taken advantage of because they don’t know the ins and outs of sales. That’s why we give our customers the knowledge they need to make an informed decision and let them do the rest. When they buy and love our product, they refer us to their friends and family. It’s a genuine approach that works on the basis of trust in our product. That’s why we work by referral.
You control my business.
When we meet people we want to do business with, they usually want to do business with us as well. We earn your trust and know that your future referrals are given because you believe in our product as much as we do. Talking to their friends and family about our product is not something we push on our customers, they want to do so.
Service continues after the sale.
Small businesses work with a target audience of clients, we don’t want to be working with masses of people who we don’t know and don’t trust. If we did, we wouldn’t be able to provide you with the services that we value and we wouldn’t be able to connect you with other great businesses. We give you important information before we sell our product to you, work hard so that when you buy our product you can use it to the best of its ability, and continue to provide you with any information you need anytime after.
THE IMPORTANCE OF WORKING BY REFERRAL:
“90% of consumers worldwide said they are most likely to trust the recommendations of the people they know, a figure that was well above any other form of advertising, according to recent market research conducted by The Neilson Company.”
Filtercon Technologies is a full-line water filtration company based in San Diego, California. Our systems purify your water but keep in the healthy minerals that your body needs. Check out our website, filtercon.com and see what doctors and health professionals recommend us!
“Why I Work By Referral”, Sea Cost Exclusive Properties’ Client Appreciation Program Newsletter, San Diego, CA (9 March 2015)
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Tagged appreciate, business, businesses, california, care, Clean, community, company, customer, drinking water, family, friends, healthy, information, informed decision, knowledge, lifestyle, local, product, pure water, referral, relationship, sale, San Diego, small business, trust, value, water, water filtration, work, working by referral