Tag Archives: consumers

The Difference Between a Standard and Quality Water System

bad brita

Have you ever thought about the difference between a Brita/refrigerator filtration system and an under-the sink alkaline/whole house water filtration system? Believe it or not, there is a huge difference. Most Brita systems/refrigerator water systems have carbon filters that take out chlorine and some fluoride, but do not remove bacteria from local city water. However, most under-the-sink alkaline systems and whole house water filtration systems do remove bacteria as well as arsenals, heavy leads, and chlorine. These systems are good for skin and hair because the water is cleaned to a degree where no harmful contaminants are absorbed into your skin. After 15 minutes in a shower with regular tap water, your body absorbs 63% of everything in the water. If there are microorganisms, heavy metals, and contaminants, your body is taking in all of those harmful agents.

Water filtration systems aren’t just a product with a one-time use, they’re products that can be used every day and increase your lifestyle and health overall. Because filtration companies are selling a product that enhances people’s lives, they feel good about their products, and you should too.

“Remember, [they] are not selling a water system; [they’re] selling health and wellness, providing a safety net, making the world a cleaner place, preventing waste, preparing children for a brighter future, and saving consumers from wasting money. With a water system, people will feel better, they will look better, and they will live in a better environment.”

How do water filtration system companies create value that encourages people to buy their systems? There are two ways; using advertisement methods or working by referral. Many high-quality water filtration companies like Filtercon Technologies don’t have time to waste on advertisement, so we work through referral and targeting specific groups of people. New homeowners are the top response group for filtration companies like ours because, well, they’re in a new place and need a system to filter the water in their new home. By targeting homeowners that are knowledgeable about water health and are passionate about living healthy lives, quality water filtration companies can create connections with clients and give them the most for their money. Filtercon Technologies uses this method so that our quality water filters can reach these specific groups of people.

If you’d like t0 learn more about water filtration and Filtercon’s water systems, check out our website http://www.filtercon.com or call our toll-free number at 800-550-1995.

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Bottled Water Costs Consumers and the Environment

In 2009, U.S. consumers purchased 8.45 billion gallons of bottled water, 2.5 percent less than was consumed in 2008. Bottled water sales declined in both 2008 and 2009 as consumers cut back on unnecessary expenses during the economic recession and consumers became increasingly aware of the environmental concerns associated with the product.
Bottled water is expensive
Americans spent $10.6 billion on bottled water in 2009 and paid up to 1,000 times the cost of tap water. And almost half of all bottled water (48.7 percent) came from municipal tap water supplies in 2009. A growing share of bottled water is now coming from tap water.

Bottled water is bad for the environment
Bottled water wastes fossil fuels in production and transport. Bottled water production in the United States used the energy equivalent of 32 and 54 million barrels of oil to produce and transport plastic water bottles in 2007—enough to fuel about 1.5 million cars for a year. Rather than being recycled, about 75 percent of the empty plastic bottles end up in our landfills, lakes, streams and oceans, where they may never fully decompose.

Bottled water is not safer
Tap water in the United States is subject to more stringent federal safety regulations than bottled water. Federal, state, and local environmental agencies require rigorous testing of tap water safety and make test results available to the public. And despite the marketing claims of purity, independent testing of 10 different brands of bottled water conducted in 2008 found 38 contaminants.