Have you ever thought about the difference between a Brita/refrigerator filtration system and an under-the sink alkaline/whole house water filtration system? Believe it or not, there is a huge difference. Most Brita systems/refrigerator water systems have carbon filters that take out chlorine and some fluoride, but do not remove bacteria from local city water. However, most under-the-sink alkaline systems and whole house water filtration systems do remove bacteria as well as arsenals, heavy leads, and chlorine. These systems are good for skin and hair because the water is cleaned to a degree where no harmful contaminants are absorbed into your skin. After 15 minutes in a shower with regular tap water, your body absorbs 63% of everything in the water. If there are microorganisms, heavy metals, and contaminants, your body is taking in all of those harmful agents.
Water filtration systems aren’t just a product with a one-time use, they’re products that can be used every day and increase your lifestyle and health overall. Because filtration companies are selling a product that enhances people’s lives, they feel good about their products, and you should too.
“Remember, [they] are not selling a water system; [they’re] selling health and wellness, providing a safety net, making the world a cleaner place, preventing waste, preparing children for a brighter future, and saving consumers from wasting money. With a water system, people will feel better, they will look better, and they will live in a better environment.”
How do water filtration system companies create value that encourages people to buy their systems? There are two ways; using advertisement methods or working by referral. Many high-quality water filtration companies like Filtercon Technologies don’t have time to waste on advertisement, so we work through referral and targeting specific groups of people. New homeowners are the top response group for filtration companies like ours because, well, they’re in a new place and need a system to filter the water in their new home. By targeting homeowners that are knowledgeable about water health and are passionate about living healthy lives, quality water filtration companies can create connections with clients and give them the most for their money. Filtercon Technologies uses this method so that our quality water filters can reach these specific groups of people.
If you’d like t0 learn more about water filtration and Filtercon’s water systems, check out our website http://www.filtercon.com or call our toll-free number at 800-550-1995.
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Here at Filtercon Technologies, the most important part of our day is interacting with our customers. We have a sales team that genuinely wants the best for our community; to have more people drinking clean water and living healthier lives. How do we make that happen on a daily basis? Well, we’ve built our company to be well-known by locals, and we work by referral. Filtercon completely trusts in our water filtration systems and believes that our customers are getting the best water possible for their health. Because our water is so clean and pure, our customers believe in us too, and they recommend us to their family and friends. If you own a business that works on a smaller scale or targets a specific audience, this is the way to go! Here are some reasons why it’s great to work by referral:
Relationships > sales.
So many people in the sales world want to meet you quickly, give you their sales pitch quickly, and close the deal immediately. In our small business, we know we wouldn’t want to be treated that way. So we take the opposite approach and get to know our clients and what they need. No customer deserves to be taken advantage of because they don’t know the ins and outs of sales. That’s why we give our customers the knowledge they need to make an informed decision and let them do the rest. When they buy and love our product, they refer us to their friends and family. It’s a genuine approach that works on the basis of trust in our product. That’s why we work by referral.
You control my business.
When we meet people we want to do business with, they usually want to do business with us as well. We earn your trust and know that your future referrals are given because you believe in our product as much as we do. Talking to their friends and family about our product is not something we push on our customers, they want to do so.
Service continues after the sale.
Small businesses work with a target audience of clients, we don’t want to be working with masses of people who we don’t know and don’t trust. If we did, we wouldn’t be able to provide you with the services that we value and we wouldn’t be able to connect you with other great businesses. We give you important information before we sell our product to you, work hard so that when you buy our product you can use it to the best of its ability, and continue to provide you with any information you need anytime after.
THE IMPORTANCE OF WORKING BY REFERRAL:
“90% of consumers worldwide said they are most likely to trust the recommendations of the people they know, a figure that was well above any other form of advertising, according to recent market research conducted by The Neilson Company.”
Filtercon Technologies is a full-line water filtration company based in San Diego, California. Our systems purify your water but keep in the healthy minerals that your body needs. Check out our website, filtercon.com and see what doctors and health professionals recommend us!
“Why I Work By Referral”, Sea Cost Exclusive Properties’ Client Appreciation Program Newsletter, San Diego, CA (9 March 2015)
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Tagged appreciate, business, businesses, california, care, Clean, community, company, customer, drinking water, family, friends, healthy, information, informed decision, knowledge, lifestyle, local, product, pure water, referral, relationship, sale, San Diego, small business, trust, value, water, water filtration, work, working by referral