Sustainability is becoming more and more popular in our culture today. The term sustainability as defined by the Bruntland Report in 1987 (the first definition) is, “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Since 1987, we have developed far from just having a definition of sustainability. We have the resources and technology to measure and predict our use of nonrenewable resources. We also have the means to understand that humans are destroying our Earth at a rate so quickly that it cannot keep up or even recover.
Each human creates an ecological footprint that determines how our waste and energy use impacts the earth. There are so many ways that humans create their footprint without even recognizing it; by eating more meat, by buying new clothes regularly, by owning a home that has running water… these are just a few ways that we impact the Earth. If you’d like to see your individual impact on the Earth by figuring out your ecological footprint, check out the Global Footprint Network’s footprint calculator at http://www.footprintnetwork.org/en/index.php/GFN/page/calculators/.
Here are some tips to reducing your ecological footprint:
1) Eat less meat and buy more produce from local farmers
2) Use less water in your home and buy water-saving products
3) Use more public transportation and carpool often
4) Dispose of trash properly and recycle all reusable materials
5) Look into supporting your home with renewable energy like solar power
One way that you can reduce your water use is to buy a whole-house filtration system that doesn’t waste water. Filtercon Technologies has created a revolutionary system that reuses backwash to recycle water. Check it out at http://www.filtercon.com or call 800-550-1995 for more information.
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Here at Filtercon Technologies, the most important part of our day is interacting with our customers. We have a sales team that genuinely wants the best for our community; to have more people drinking clean water and living healthier lives. How do we make that happen on a daily basis? Well, we’ve built our company to be well-known by locals, and we work by referral. Filtercon completely trusts in our water filtration systems and believes that our customers are getting the best water possible for their health. Because our water is so clean and pure, our customers believe in us too, and they recommend us to their family and friends. If you own a business that works on a smaller scale or targets a specific audience, this is the way to go! Here are some reasons why it’s great to work by referral:
Relationships > sales.
So many people in the sales world want to meet you quickly, give you their sales pitch quickly, and close the deal immediately. In our small business, we know we wouldn’t want to be treated that way. So we take the opposite approach and get to know our clients and what they need. No customer deserves to be taken advantage of because they don’t know the ins and outs of sales. That’s why we give our customers the knowledge they need to make an informed decision and let them do the rest. When they buy and love our product, they refer us to their friends and family. It’s a genuine approach that works on the basis of trust in our product. That’s why we work by referral.
You control my business.
When we meet people we want to do business with, they usually want to do business with us as well. We earn your trust and know that your future referrals are given because you believe in our product as much as we do. Talking to their friends and family about our product is not something we push on our customers, they want to do so.
Service continues after the sale.
Small businesses work with a target audience of clients, we don’t want to be working with masses of people who we don’t know and don’t trust. If we did, we wouldn’t be able to provide you with the services that we value and we wouldn’t be able to connect you with other great businesses. We give you important information before we sell our product to you, work hard so that when you buy our product you can use it to the best of its ability, and continue to provide you with any information you need anytime after.
THE IMPORTANCE OF WORKING BY REFERRAL:
“90% of consumers worldwide said they are most likely to trust the recommendations of the people they know, a figure that was well above any other form of advertising, according to recent market research conducted by The Neilson Company.”
Filtercon Technologies is a full-line water filtration company based in San Diego, California. Our systems purify your water but keep in the healthy minerals that your body needs. Check out our website, filtercon.com and see what doctors and health professionals recommend us!
“Why I Work By Referral”, Sea Cost Exclusive Properties’ Client Appreciation Program Newsletter, San Diego, CA (9 March 2015)
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Tagged appreciate, business, businesses, california, care, Clean, community, company, customer, drinking water, family, friends, healthy, information, informed decision, knowledge, lifestyle, local, product, pure water, referral, relationship, sale, San Diego, small business, trust, value, water, water filtration, work, working by referral